The escape-seeking dichotomy and the push-pull factors conceptual frameworks were used to identify motives which stimulated visitors to go to events at a festival. These two frameworks were used to guide development of an instrument to measure motives. The sample participated in events that were classified into one of five categories. The extent to which the perceived relevance of motives changed across different types of events was assessed. Six motive domains emerged: cultural exploration, novelty/regression, recover equilibrium, known group socialization, external interaction/socialization, and gregariousness. These were broadly consistent with the guiding push factors framework and confirmed the utility of the escape-seeking dichotomy.
Motivations des visiteurs aux festivals. On a utilise les cadres conceptuels de la dichotomie de la recherche d'evasion et des facteurs ''push-pull'' identifier les motivations qui incitaient les visiteurs a assister aux evenements d'un festival. On a utilise ces cadres afin de developper un instrument pour mesurer les motivations. Les sondes ont participe a des evenements classifies dans cinq categories differentes. On a evalue le degre auquel la pertinence des motivations changeait selon la categorie d'evenement. Six domaines de motivation ont surgi: exploration culturelle, nouveaute/regression, retablissement d'equilibre, activites sociales parmi connaissances, activites sociales avec inconnus, et sociabilite. Ces domaines etaient compatibles avec les facteurs de poussee et confirmaient utilite de la dichotomie de la recherche d'evasion.