International Journal of Research in Marketing > 2015 > 32 > 4 > 435-438
Source
Abstract
Identifiers
journal ISSN : | 0167-8116 |
DOI | 10.1016/j.ijresmar.2015.05.006 |
International Journal of Research in Marketing > 2015 > 32 > 4 > 435-438
journal ISSN : | 0167-8116 |
DOI | 10.1016/j.ijresmar.2015.05.006 |