An atmospheric pressure dielectric barrier discharge (DBD) atomizer was investigated for bismuth (Bi) determination with hydride generation (HG) atomic fluorescence spectrometry (AFS). The characteristics of the atomizer and the effects of experimental parameters, including observation height, discharge power, flow rate of discharge gas and AFS carrier gas were optimized. The linear range of present method for Bi determination is 0.5–300.0μgL −1 with a detection limit of 0.07μgL −1 (3σ). The method was validated by the analysis of reference materials (GBW08517 and GSB-14) and the results agreed well with the reference values. The established method was applied to the determination of Bi in ore, soil and ash samples.