Here, we report the modulation of photo-induced intramolecular charge transfer (ICT) photophysics of N,N-dimethylaminonaphthyl-acrylo-nitrile (DMANAN) associated with sphere-to-rod structural transition of SDS micelles induced by increasing ionic strength of the medium. Emphasis is rendered on the exploration of solvent-relaxation associated with this transition on the basis of wavelength-selective fluorescence technique which includes monitoring of red-edge excitation shift (REES) and excitation/emission anisotropy profiles. Based on micropolarity determination and organization of solvent water around the probe microenvironment we argue that the present results advocate for rod-shaped micelles to be a better mimic for membrane bilayers than spherical micelles.