One of the central issues in the study of discourse anaphora is concerned with the problem of anaphoric distribution in discourse, namely how to account for the choice of a particular referential/anaphoric form at a particular point in discourse. Needless to say, anaphoric distribution in discourse is a very complex phenomenon, involving, among other things, structural, cognitive and pragmatic factors that interact with each other. Nevertheless, currently three main approaches to discourse anaphora can be identified: (i) the topic continuity model, (ii) the hierarchy model and (iii) the cognitive model. The aim of this article is twofold: firstly in sections 2, 3, and 4, I shall review the three accounts of discourse anaphora mentioned above; secondly (and more importantly) in section 5, I shall develop a neo-Gricean pragmatic analysis of discourse anaphora, which will be complementary to the three extant theoretical models.