We consider the class of the topologically locally finite (in short TLF) planar vertex-transitive graphs. We characterize these graphs by finite combinatorial objects called labeling schemes. As a result, we are able to enumerate and describe all TLF-planar vertex-transitive graphs of given degree, as well as most of their transitive groups of automorphisms. In addition,we are able to decide whether a given TLF-planar transitive graph is Cayley or not. This class contains all the one-ended planar Cayley graphs and the normal transitive tilings of the plane.