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This paper applies the method of subjective personal introspection (SPI or autoethnography) to the analysis of a photograph collection from the viewpoint of implications concerning the nature and types of customer value. Borrowing from the branch of philosophy known as axiology, this focus emphasizes the centrality of customer or consumer value to the basic foundation for marketing and the essence...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.