Effect of particle orientation on deformation during sintering is reported for model systems; one made with industrial grade low soda alumina, which has an elongated particle shape, and the other a special alumina with a spherical particle shape. To ensure the homogeneous packing density of particles, compacts were made by uniaxial pressing followed by cold isostatic pressing. The particle orientation was examined with a polarized light microscope and was found to be an important cause of sintering deformation. In a green body, for elongated shape of particles, the particle orientation occurred during uniaxial pressing, causing the anisotropic sintering shrinkage during sintering and thus the sintering deformation. No particle orientation nor shrinkage anisotropy was noted in the system made with the powder of spherical particle shape.