The dry sliding wear behavior and wear mechanisms of near-β Ti–10V–2Fe–3Al alloy were investigated with respect to its superelastic characteristics. The β-annealed Ti–10V–2Fe–3Al alloy exhibited high recoverable elastic deformation, e.g., maximum recovery ratio of 90% at 200mN load during indentation tests using a diamond Rockwell stylus (200µm radius). Wear tests were carried out under unlubricated conditions using a ball-on-disk tribometer under unidirectional sliding (single pass) and rotational conditions within a load range of 1–5N against AISI 52100 steel counterface. The dominant wear mechanism, at low loads (≤2N), was oxidative wear and superelasticity enhanced the wear resistance mainly due to the high strain recovery of the alloy. A transition to severe wear occurred at higher loads (>2N) characterized by higher wear rates, adhesion, and transfer of titanium alloy to the counterface. After the transition, superelasticity did not contribute to wear enhancement.