Extant research on information technology (IT) adoption and continuance has not adequately modeled the times of adoption by individuals. This study argues that individuals adopt an innovation at different times and are likely to be influenced by different factors over time. The theoretical models are empirically validated using data gathered at three points in time through surveys of 132 users of a new innovation. The results indicate that the innovation attributes and individual characteristics influence individuals’ intentions to adopt the innovation during the early stage, and the innovation attributes and contextual factors impact the individuals’ intentions during the later stage.