In this paper an analysis method and corresponding analytical tools for design of the experimental imaging payload (IMPL) of a remote sensing satellite (SINA-1) are presented. We begin with top-level customer system performance requirements and constraints and derive the critical system and component parameters, then analyze imaging payload performance until a preliminary design that meets customer requirements. We consider system parameters and components composing the image chain for imaging payload system which includes aperture, focal length, field of view, image plane dimensions, pixel dimensions, detection quantum efficiency, and optical filter requirements. The performance analysis is accomplished by calculating the imaging payload's SNR (signal-to-noise ratio), and imaging resolution. The noise components include photon noise due to signal scene and atmospheric background, cold shield, out-of-band optical filter leakage and electronic noise. System resolution is simulated through cascaded modulation transfer functions (MTFs) and includes effects due to optics, image sampling, and system motion. Calculations results for the SINA-1 satellite are also presented.