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We formalize and analyze the computational complexity of three problems which are at the keystone of any marketing management process. Given the preferences of customers over the attribute values we may assign to our product (i.e. its possible features), the attribute values of products sold by our competitors, and which attribute values are available to each producer (due to e.g. technological limitations,...
The use of surrogate models is a standard method for dealing with complex real-world optimization problems. The first surrogate models were applied to continuous optimization problems. In recent years, surrogate models gained importance for discrete optimization problems. This article takes this development into consideration. The first part presents a survey of model-based methods, focusing on continuous...
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