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High levels of competition are considered to be a major challenge for contractors. In order to be a marketplace leader, a contractor is required to be proactive in seeking opportunities. This study aims to clarify the concept of proactiveness and to explore its implementation particularly in contracting companies. Following a thorough examination of the literature on proactiveness and its related...
High level of competition are consideredto be a major challenge for contractors. As such, ‘winning the competition’ is an important goal for contractors in running their businesses. Contractors need to be aggressive in competition to respond to their competitors’ actions and gain competitive advantage against their business rivals for survival and growth. This study aims to clarify the issue of competitive...
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