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This study examined the usefulness of integrating measures of affective and moral attitudes into the Theory of Planned Behaviour (TPB)-model in predicting purchase intentions of organic foods. Moral attitude was operationalised as positive self-rewarding feelings of doing the right thing. Questionnaire data were gathered in three countries: Italy (N=202), Finland (N=270) and UK (N=200) in March 2004...
The historical definition of a natural product stands at the crossroads of business, health, and the symbolic order of things. Until the end of the 19th century, “natural product” was a synonym of perishable. The emergency of organic chemistry made perishability be replaced with “toxicity”. Nowadays, genetics is provoking a radical change in the notion and practises of “natural product”. However,...
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