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A case study on interactive digital marketing examined the adequacy of extant policy controls and their underpinning paradigms to constrain the effects of this rapidly emerging practice.Findings were interactive digital marketing is expanding the strategies available to promote products, brands and consumer behaviours. It facilitates relational marketing; the collection of personal data for marketing;...
This paper gives a definition of ‘nutrient profiling’ and outlines the scope ‘marketing of foods to children’ and it’s ‘regulation’ for the purposes of the paper. It then points out that nutrient profiling has many other purposes besides the regulation of marketing of foods to children. It briefly outlines the ideal process for developing a nutrient profile model and summarises how nutrient profiling...
A 2009 systematic review of the international evidence on food and beverage marketing to children is the most recent internationally comprehensive review of the evidence base. Its findings are consistent with other independent, rigorous reviews conducted during the period 2003–2012. Food promotions have a direct effect on children’s nutrition knowledge, preferences, purchase behaviour, consumption...
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