I argue that, in the chaotic version of string cosmology proposed recently, classical and quantum effects generate, at the time of exit to radiation, the correct amount of entropy to saturate a Hubble (or holography) entropy bound (HEB) and to identify, within our own Universe, the arrow of time. Demanding that the HEB be fulfilled at all times forces a crucial ''branch change'' to occur, and the so-called string phase to end at a critical value of the effective Planck mass, in agreement with previous conjectures.