The Bi 3+ doped molybdate-based red-emitting phosphors, LiEu 1-x Bi x (MoO 4 ) 2 , were successfully synthesized with a sol-gel method. The prepared LiEu 1-x Bi x (MoO 4 ) 2 phosphors exhibited pure and intense red emission at 613 nm under the excitation of near-UV 394 nm. It was discussed in detail that the influence of the synthesis conditions such as the doping concentration of Bi 3+ , the dose of citric acid, pH of the precursor solution and the sintering temperature on the emission intensity of the phosphors. According to the results, the optimal condition was obtained: the doping concentration of Bi 3+ was 15 mol.%, molar ratio of citric acid to metal ions was 1.5:1, pH of the precursor solution was 1.0 and the sintering temperature was 800 °C. The X-ray diffraction (XRD) patterns of the LiEu 0.85 Bi 0.15 (MoO 4 ) 2 phosphor prepared under the optimal condition indicated that the phosphor was single phase with tetragonal scheelite structure. The Commission Internationale de l'Eclairage (CIE) chromaticity coordinates of LiEu 0.85 Bi 0.15 (MoO 4 ) 2 were (x=0.655, y=0.345), which were closer to the national television standard committee (NTSC) standard values (x=0.670, y=0.330) than that of a commercial red phosphor of Y 2 O 2 S:Eu 3+ (x=0.630, y=0.350). This LiEu 0.85 Bi 0.15 (MoO 4 ) 2 red phosphor is a promising candidate for the fabrication of white light-emitting diode (W-LED) with near-UV chips.