The objective of this study was to determine how productivity and safety can be integrated. Two hundred and eight people connected with serious occupational accidents evaluated the effectiveness of 26 measures with respect to productivity and safety. The subjects felt that improving machines and equipment, providing more spacious work sites, and initiating better housekeeping would best increase both productivity and safety. The subjects stressed that the example set by foremen was especially important for safety. The safety officers and workers' safety representatives were the most optimistic about the effects of the measures, whereas the foremen comprised the most critical group. The results showed that it is possible to devise measures which increase both productivity and safety.