International Journal of Research in Marketing
International Journal of Research in Marketing > 2011 > 28 > 1 > 13-22
International Journal of Research in Marketing > 2011 > 28 > 1 > 1-12
International Journal of Research in Marketing > 2011 > 28 > 1 > 13-22
International Journal of Research in Marketing > 2011 > 28 > 1 > 1-12