We present crystal plasticity finite element simulations of the texture evolution in α-brass polycrystals under plane strain compression. The novelty is a non-crystallographic shear band mechanism [Anand L, Su C. J Mech Phys Solids 2005;53:1362] that is incorporated into the constitutive model in addition to dislocation and twinning. Non-crystallographic deformation associated with shear banding leads to weaker copper and S texture components and to a stronger brass texture compared to simulations enabling slip and twinning only. The lattice rotation rates are reduced when shear banding occurs. This effect leads to a weaker copper component. Also, the initiation of shear banding promotes brass-type components. In summary the occurrence of non-crystallographic deformation through shear bands shifts face-centered-cubic deformation textures from the copper type to the brass type.