A series of organic dyes with a donor–acceptor–acceptor (D–A–A) configuration, in which various diarylthienylamine donors and a cyanoacrylic acid acceptor are bridged by a low-band-gap 2,1,3-benzothiadiazole acceptor, have been synthesized, characterized, and employed as photosensitizers for dye-sensitized solar cells (DSSCs). The adoption of 2,1,3-benzothiadiazole as the bridging acceptor endowed these tailor-made dyes with superior light-harvesting capabilities in comparison to their previously reported pyrimidine-based analogs. After fine-tuning the fabrication conditions, DSSCs based on these dyes showed solar spectral responses extending to the near-IR region and achieved power conversion efficiencies (PCEs) of up to 3.16% (OHexDPTB) under simulated AM 1.5G irradiation (100 mW cm −2 ).