This study focused on an area of emerging research: managing a multi-product and multi-echelon supply chain which produces and sells deteriorating goods in the marketplace. We formulated four profit-maximization models by considering the effects of channel coordination and a joint replenishment program on the supply-side cost control, taking into account the effect of the pricing scheme on demand and revenue increments. In addition, a profit-sharing mechanism based on channel rebates is proposed, which leads to Pareto improvements among the channel participants.