Ethanol has been recognized as the ideal fuel for direct alcohol fuel cell (DAFC) systems due to its high energy density, non-toxicity and its bio-generation. However the complete conversion of ethanol to CO 2 is still met with challenges, due to dearth of suitable catalysts for the electro-oxidation. In the present work the effect of temperature on the catalytic oxidation of ethanol in alkaline medium over electrodeposited Pt and Pt–Pd alloyed nano particles on carbon support and also on the product formation during the course of reaction have been studied within the temperature range of 20–80°C. The information on surface morphology, structural characteristics and bulk composition of the catalyst was obtained using SEM, XRD and EDX. BET surface area and pore widths of the catalyst particles were calculated by applying the BET equation to the adsorption isotherms. The electrochemical techniques like cyclic voltammetry, chronoamperometry and impedance spectroscopy were employed to investigate the electrochemical parameters related to electro-oxidation of ethanol in alkaline pH on the catalyst surfaces under the influence of temperature. The results show that the oxidation kinetics of ethanol on the alloyed Pt–Pd/C catalysts is significantly improved compared to that on Pt alone. The observations were interpreted in terms of the synergistic effect of higher electrochemical surface area, preferred OH − adsorption on the surface and the ad-atom contribution of the alloyed matrix. A pronounced influence of temperature on the reaction kinetics was manifested in the diminution of charge transfer resistance and activation energy of the ethanol oxidation with Pd incorporation into the Pt matrix, ensuring greater tolerance of the alloyed catalyst towards ethanolic residues. The higher yield of the reaction products like acetate and CO 3 −2 on the alloyed catalyst compared to Pt alone in alkaline medium, as estimated by ion chromatography, further substantiates the catalytic superiority of the Pt–Pd/C catalyst over Pt/C.