Masses and couplings of negative parity baryons are studied in the QCD sum rule. A technique to single out the negative-parity spectrum is proposed. The quark condensates that break the chiral symmetry cause mass splittings between the ground state and negative parity baryons, suggesting that they form parity doublet. (In the flavor singlet spectra the negative parity baryon is the lowest state.) We also compute the πNN * coupling and found that it vanishes in the soft pion limit due to the chiral structure of the interpolating field.