This paper proposes smart manufacturing systems for tailor-made rubber runninng shoes production. With the development of information and communication technology, manufacturing machines and products embedded with intelligent sensing devices can connect to each other, and acquire the current conditions and changes of each machine and product. Drastic changes in production fields based on the IoT (Internet of Things) technology have been occurred, and then several countries and companies have been tackling the development of smart manufacturing system such as Industrie 4.0 and Industrial Internet Consortium (IIC). This paper focuses a concept of value co-creation for improving users’ delights, and describes the constructed smart factory model system based on Cyber-Physical Systems (CPS). The current conditions and changes of the simulated production machines and products can be acquired using RF-ID systems. Our smart factory is implemented using a multi-agent system and managed in accordance with the mechanism of the autonomous negotiation such as a combinatorial auction mechanism.