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In boardrooms across North America, executives extoll the advantages of being innovative. Some believe that it is the next level of competitive advantage, the Holy Grail of business. Yet, according to consulting firms Arthur D. Little Inc. [Jonash, R.S. & Sommerlate, T. (1999). The innovation premium. Reading, MA: Perseus Books, pp. 115–135.] and Gary Hamel's Strategos (www.strategos.com/survey/index...
Being more market oriented—in other words, getting closer to customers while keeping a wary eye on competitors in order to respond quickly and effectively to changing market conditions—has long been viewed as a key way of improving competitive advantage. However, there is still a lack of understanding about how to optimize the implementation of market oriented business strategies, particularly in...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.