Motivated by the technological need for poly(ethylene terephthalate) materials with improved barrier properties together with the requirement for sustainability this study focuses on an eco-friendly sulfonated polyester as clay compatibilizer to facilitate polymer mixing during melt compounding. We demonstrate that the nanocomposites based on sulfonated polyester are a reliable alternative to their imidazolium counterparts, exhibiting enhanced properties (water vapor and UV transmission), without sacrificing the excellent transparency, clarity and mechanical strength of the matrix.