Focusing on planar isotropic petal-shaped auxetics, an isogeometric design framework is presented to achieve tunable effective properties. Specifically, the design framework includes (i) a NURBS-based parametric modelling scheme that characterizes petal-shaped auxetics with a small number of design variables; (ii) a systematic consideration of petal form, component widths and base material properties; (iii) a semi-analytical sensitivity analysis method based on material derivatives; and (iv) constraints for effective stiffness and target Poisson ratio. Three cases are considered: Case A with the same component width, Case B with different component widths, and Case C for composite designs with multiple base materials. For each case, a design limit curve is obtained for the effective Poisson ratio over a range of effective stiffness constraints, to give a quick overview on the properties attainable for each design setting. The optimization framework is next demonstrated for designing composite petal-shaped auxetics with target effective properties.