Pajaro strawberries (Fragaria x ananassa Duch.) were stored at 0°C in a range of controlled atmosphere (CA) conditions with CO 2 concentrations up to 24%, O 2 concentrations down to 1%, or a combination of 10% CO 2 and 2% O 2 . Elevated CO 2 concentrations resulted in firmer fruit, while low O 2 did not affect texture. Off-flavours developed after 3 days of storage at 20% CO 2 , but decreased when fruit was subsequently held for 24 h at 20°C. However, off-flavours were persistent after CA storage for 7 days or more. Off-flavours were related to increases in ethyl acetate and ethanol concentrations but not to acetaldehyde. Beneficial atmospheres of close to 10% CO 2 and 2% O 2 resulted in a firmer texture and delayed ripening with no off-flavour development. However, fruit quality was poor when similar atmospheres were developed in modified atmosphere (MA)-producing polythene bags. Rapid imposition of CA resulted in better quality fruit than when MAs around the fruit were developed gradually.