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Some recent papers have studied data from TV game shows to examine the behaviour of individuals towards risk. It is generally agreed that data from these shows are useful in detecting individual risk aversion in the field, with both “real life” subjects and incentives. Field experiments also include some interesting reality features that could affect individuals’ behaviour and possibly lead to different...
The structure of consumer taste heterogeneity in discrete choice demand models is important, as it drives the structure of own and cross-price elasticities of demand, and the pattern of competition between products. Here we compare performance of three leading discrete choice models, using three datasets with very different properties. The models are the mixed logit with normal heterogeneity (N-MIXL),...
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