Industrial Marketing Management > 2004 > 33 > 3 > 169-174
Source
Abstract
Identifiers
journal ISSN : | 0019-8501 |
DOI | 10.1016/j.indmarman.2003.11.004 |
Industrial Marketing Management > 2004 > 33 > 3 > 169-174
journal ISSN : | 0019-8501 |
DOI | 10.1016/j.indmarman.2003.11.004 |