Few prototypical media have been as widely researched as the computer during its early stages of development. But, in gaining a better understanding of this adoption dynamic, it is useful to assess why online services have generated so little interest to date. The purpose of this study is to assess psychological dimensions of interest and apprehension concerning the use of computer-mediated communication services. Perspectives on Diffusion Theory, technology needs, and apprehension are applied to examine attitudes toward the impact of computer information services on society. The large degree of variance attributable to computer utility measures implies a new set of attitudinal variables to supplement demographics and technology adoption measures. Implications of study findings are discussed.