Experiments were conducted in summer of 2003 and 2004 to study the effect of withholding irrigation on tomato growth and yield in a drip irrigated, plasticulture system. Irrigation treatments were initiated at tomato planting (S0), after transplant establishment (S1), at first flower (S2), at first fruit (S3), or at fruit ripening (S4). An additional treatment received only enough water to apply fertigation (FT). Withholding drip irrigation for a short period (S2–S3) increased tomato marketable yield by 8–15%, fruit number by 12–14% while reducing amount of irrigation water by 20% compared to the S0 treatment. Withholding drip irrigation also increased irrigation water use efficiency (IWUE). Similar trends were observed in 2003 and 2004 despite large differences in rainfall, heat units, and tomato yield between years. This suggests that if soil moisture is adequate at transplanting, subsequent withholding of irrigation for 1–2 weeks after tomato transplanting may increase yield while reducing the amount of irrigation water.