Kinetic and catalytic aspects of DMT transesterification reaction, key step in the industrial production of polyethylenterephtalate (PET), have been deepened also through the use of model molecules such as CH 3 COO-Ph-X. These molecules give the same reactions with ethylene glycol occurring in the DMT transesterification too. The use of model molecules in the study of this reaction seems therefore to be promising in perspective. As we observed, however, the nature of the para-substituent X has a very strong influence on the reaction rate, when salts of bivalent metals such as Zn, Cd, Co, Mg, Mn, are used as catalysts, while this influence is much smaller when a tetravalent metal, as Ti, is used. This fact suggests that the transesterification mechanism operating in the two cases is different and this suggestion has been confirmed by applying Hammett's approach to the available kinetic data. Experimental kinetic runs were all performed at 193 o C, by withdrawing small samples of the reaction mixture at different reaction times. These samples were gaschromatographically analyzed. We found volcano shaped curves of the reaction rates as a function of the metal ion acidities and we obtained different trends with a maximum of activity shifted from a metal to another for different substrates. A comparison of the kinetic results obtained, respectively, with the model molecules and DMT will be reported too.