This study employed an experimental design to assess the extent to which viewing a specific popular motion picture altered cognitive and affective images of the place it depicted, as well as familiarity with, and interest in visiting it. A conceptual framework, which introduces the concept of vicarious experience through empathy, is introduced, and the role of empathy in explaining perceptual change is explored. Implications of the study pertain to the development of theoretical understandings about the relationships of movies-as a form of popular culture-to destination images. Additionally, marketing ideas associated with these relationships are discussed.
Les impacts du cinema sur les images de destination. Cette etude a utilise un modele experimental pour evaluer le degre auquel la vision d'un film populaire determine modifierait les images cognitives et affectives du lieu qu'il representait ainsi que sa familiarite et l'interet pour visiter ce lieu. On presente un cadre conceptuel base sur la notion de l'experience par procuration liee a l'empathie, et on examine le role de l'empathie pour expliquer le changement de perceptions. Les implications de l'etude se rapportent au developpement de la comprehension theorique de la relation entre cinema-en tant que forme de la culture populaire-et les images de destination. De plus, on presente des idees de marketing associees a cette relation.