Developing efficient and non-noble metal electrocatalysts for oxygen evolution reaction (OER) at lower overpotential has been considered as a clean and effective strategy for replacing fossil feedstocks. Transitional metal oxides (TMO) electrocatalysts have been actively pursued because of their low-cost and strong stability in alkaline. However, the efficiency for most of developed TMO has been refrained by poor intrinsic electrical conductivity and exposed active sites. Herein, we demonstrate a sulfur incorporation strategy to accomplish greatly optimized OER performance in CoFe2O4/MWCNT (S-CFO/MWCNT) nanocomposite. Sulfur incorporation into CoFe2O4 not only brings about more active sites in CFO frameworks, but also retains the pristine stable inverse spinel crystal structure which renders the high durability of the S-CFO/MWCNT catalyst. Specifically, the electrocatalysts exhibited greatly optimized OER catalytic activity with overpotential of about 0.36V achieving current density of about 10mAcm−2 and Tafel slope of about 43mVdec−1, together with stronger stability. Our work demonstrates an effective way to pursue highly efficient OER electrocatalysts.