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The article discusses the ways and mechanisms of inscribing selected proper names into the advertising con(text) and attempts at disintegrating the components of onyms. It shows the use of their connotational and associational value, as well as their contextual associational potential. The description of those phenomena enables one to formulate conclusions about the function and functional shifts...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.