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The authoress presents the results of her research on press marriage ads. She has identified different research leads; a marriage ad is discussed as a linguistic phenomenon and, first of all, as a cultural phenomenon, in the focus of interest of different areas of humanistic studies. She makes a marriage ad part of the cultural scenario, organizing behaviours that follow the rules of matchmaking,...
The article discusses the prospects of 'cultural populism' (which was popularized within the framework of cultural studies), with special emphasis on John Fiske's ideas. This is a point of view, which helps to notice a creative or even subversive potential of the members of popular and consumer culture. This article discusses the concept of strategies and tactics advanced by Michel de Certeau, which...
Since the 1990s, there has been a back-to-the-sources trend in post-Soviet Russian society. The publishing industry responded by issuing Russian folk magical texts that were written and signed by alleged ‘witch doctors’. In the current era of wide availability of print, radio, television and the Internet, folk and pseudo-folk spells in Russian publications have become a part of the information circle...
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