Physical Culture and Sport. Studies and Research > 2012 > 56 > 1 > 41-50
Source
Abstract
Identifiers
journal ISSN : | 1899-4849 |
DOI | 10.2478/v10141-012-0024-1 |
Authors
Keywords
Additional information
Publisher
Fields of science
Bibliography
-
AIPPI (2009). The Protection of Major Sports Events and associated commercial activities through Trademarks and other IPR. Retrieved 10.04, 2012, from http://www.aippi.ch/system/files/GR210switzerland.pdf
-
Burton, N., & Chadwick, S. (2008). Ambush Marketing in Sport: An Assessment of Implications and Management Strategies. Coventry University: CIBS.
-
Burton, N., & Chadwick, S. (2009). A typology of ambush marketing: the methods and strategies of ambushing in sport. Coventry: CIBS.