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Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie > 2009 > 2(13) t. 2 > 269-278

Abstract

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journal ISSN : 1506-2635

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Mariola Michałowska

  • Uniwersytet Zielonogórski, Wydział Ekonomii i Zarządzania

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Additional information

Publication languages: Polish
Data set: CEJSH

Publisher

Malopolska Wyzsza Szkola Ekonomiczna w Tarnowie
Małopolska Wyższa Szkoła Ekonomiczna

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Bibliography

  • Altkorn J. 1999. Strategia marki. Warszawa: PWE. ISBN 83-8723-997-6.

  • Armstrong M. 1996. Zarządzanie zasobami ludzkimi. Kraków: Wydawnictwo Profesjonalnej Szkoły Biznesu. ISBN 83-8544-115-8.

  • Brzeziński M. (red.). 2001. Zarządzanie innowacjami technicznymi i organizacyjnymi. Warszawa: Difin. ISBN 83-7251-197-7.

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