Zarządzanie i Finanse > 2013 > 4 > 2 > 25-39
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journal ISSN : | 2084-5189 |
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Bibliography
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1. Ahmed P.K., Rafiq M. (2003), Internal marketing issues and challenges, „European Journal of Marketing” vol. 37, no. 9.
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2. Baruk A. (2006), Marketing personalny jako instrument kreowania wizerunku firmy, Difin, Warszawa.
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3. Bowen D.E., Ostroff C. (2004), Understanding HRM–firm performance linkages: The role of the “strength” of the HRM system, „Academy of Management Review” vol. 29.