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The essence of the ‘information worker’ definition and its role at the modern stage of the economy are considered. The evolution of reports for the owners of enterprises is traced, that is reflects the evolution of change of standards of thinking and view to the value of enterprise. It is considered that the valued standard of thinking has come to replace the financial one. The methodic of the measuring of the information workers’ labor at the enterprise is offered. The place of the information workers’ labor value in the system of the intangible component of the enterprise value indicators using the dynamic criterion is defined.