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As shown in the material analysed in this paper, negation is a language mechanism that is used quite frequently in advertising slogans. Correct interpretation of advertising messages is based on the creative process of inference, functioning through reference to semantic standards. Negation has a variety of functions in advertising slogans. It may be the means of de-trivialising a message, i.e. a...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.