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The text outlines the issue of authenticity with regard to the experiences connected with tourism. The author presents how the way tourists perceive tourism and the way tourist industry perceives tourists themselves have changed over the years. With aesthetic categories in the background: post modernization, aesthetization and carnivalization, it presents changes taking place in everyday life of the western European civilization. Afterwards, on the basis of changes in perceiving the carnival, the author presents how these categories influence tourist needs.