Media Literacy and Academic Research

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artykuł

Aspects Of Communication In The Digital Literacy Of Generation Y In The Region

Denisa Jánošová, Renáta Sádecká

Media Literacy and Academic Research > 2021 > 4 > 2 > 205-218

This paper deals with digital literacy, which helps develop generation Y’s skills and competencies. The aim of this paper is, based on a questionnaire survey, to obtain information on the digital literacy of Generation Y in the Trenčín region (Slovak Republic) and the Zlín region (Czech Republic) and whether these regions help to increase Generation Y´s digital competences. Also, analyse and compare...

artykuł

Fake News Going Viral: The Mediating Effect Of Negative Emotions

Nicoleta Corbu, Alina Bârgăoanu, Flavia Durach, Georgiana Udrea

Media Literacy and Academic Research > 2021 > 4 > 2 > 58-87

In recent years, “fake news” has become a buzzword used to describe a variety of disinformation practices identifiable both in the traditional media, and in the digital environment. The goal of our paper is to investigate fake news, aiming at both clarifying the concept and discussing the possible integration of ideologically driven information under this large umbrella, as well as investigating conditions...

artykuł

Impact Of The First And Second Waves Of Coronavirus On Slovak Radio Audiences

Andrej Brník, Miroslav Kapec

Media Literacy and Academic Research > 2021 > 4 > 2 > 166-186

During the first and second waves of coronavirus, with the increase in new positive cases of COVID-19, the population of Slovakia had to get used to various restrictive mobility restrictions on several occasions. Among the most significant were the restrictions which closed bars, restaurants, sports grounds, and other cultural and social spaces and events. People were forced to stay more at home and...

artykuł

Methods For Disseminating Research And Its Popularisation In The Media – The Impact Of Universities On Society

Beata Czechowska-Derkacz, Katarzyna Świerk, Małgorzata Łosiewicz

Media Literacy and Academic Research > 2021 > 4 > 2 > 132-147

The new Law on Higher Education and Science introduced a new measure for the evaluation of universities in Poland – the impact of scientific activity on the functioning of society and the economy. The aim of this article is to outline the possibilities of universities and scientists in regard to the dissemination of research within two main areas of action. One of them concerns professional efforts...

artykuł

Reading Behaviour In The Digital Age: Impact Of Covid-19 On Consumer Behaviour

Jana Paveleková, Ľudmila Čábyová, Alena Hrušková

Media Literacy and Academic Research > 2021 > 4 > 2 > 25-41

People’s lives have been significantly affected by the Covid-19 pandemic, including their shopping behaviour. The authors of the article characterized the individual generations, their shopping behaviour and their relationship to reading and buying books with a focus on e-books. Due to the significant change to the online environment, there may be a presumption that the current situation has an impact...

artykuł

A Study On Arguments About Theoretical And Practical Education At Communicaton Faculties In Turkey

Gürsoy Değirmencioğlu, Mert Gürer

Media Literacy and Academic Research > 2021 > 4 > 2 > 219-234

One of the issues that has been argued for many years is what the ratio of theoretical and practical classes should be in the curriculum of Communication Faculties in Turkey. Academic traditions, that communication faculties have, determine the content and the quality of communication education. In this context, disagreement arose between communication faculties and the media sector about whether...

artykuł

“Usually People Just Accept Media And Don’t Talk About It” The Perceived Value And Enjoyment Of Critical Media Literacy In Eating Disorder Treatment

Lori Bindig Yousman

Media Literacy and Academic Research > 2021 > 4 > 2 > 42-57

Despite the growing success of media literacy in eating disorder prevention programs there is a lack of research on the role of media literacy in eating disorder treatment. This pilot study extends previous research through the creation and implementation of the ERA (educationrecognition-activism) curriculum, which was comprised of four-weekly, 50-minute group sessions where participants in treatment...

artykuł

Let’s Go Virtual… How Digital Communications Affect Youth Media Literacy Education In High School: The Ukrainian Experience

Olena Kosheliuk, Natalia Shulska, Natalia Blahovirna

Media Literacy and Academic Research > 2021 > 4 > 2 > 187-204

In the era of the modernization of professional and educational services due to the COVID-19 pandemic innovation processes have been activated. An important condition for high school graduate students is to have new competences in media literacy as part of the educational vision for modern Ukrainian society. New approaches and requirements for professional education determine fundamental changes in...

artykuł

Post-Lockdown Metamorphoses Of Television Culture

Zora Hudíková, Hana Pravdová, Dušan Blahút

Media Literacy and Academic Research > 2021 > 4 > 2 > 88-99

The first twenty years of the 21st century have been marked by intense internalization and digitization, which have significantly influenced the communication processes throughout society and work in many professions. Communication has accelerated significantly, the amount of information we need to perceive, select and process has increased several times, and its credibility has become questionable...

artykuł

Digital Skills And The Awareness Of Seniors About Virtual Reality

Magdaléna Švecová, Anna Kačincová Predmerská, Nikola Kaňuková

Media Literacy and Academic Research > 2021 > 4 > 2 > 119-131

The aim of the presented paper is to define the current situation and attitudes of seniors related to the way they perceive selected current digital technologies, in particular, virtual reality. The digital technologies in question have significantly been widening the gap between the generation of younger people and seniors. It is defined in the first part of the presented paper. Subsequently, after...

artykuł

Pseudo-Authorities As A Manipulation Tool In The News Coverage Of “Sputnik V”

Ekaterina Teneva

Media Literacy and Academic Research > 2021 > 4 > 2 > 148-165

The present article is devoted to the issues of public opinion manipulation in the post-Covid era. Within the framework of the study, the author introduces the concept of “pseudo-authority” which is defined as a rhetorical strategy used by journalists with the aim of the manipulation of the Internet news reports that contain either appeals to non-experts' opinions or no indication of the authoritative...

artykuł

ICT Use For Teaching Media Literacy: A Closer Look At The Relationships Between Teaching With And Teaching About Media

Priscila Berger

Media Literacy and Academic Research > 2021 > 4 > 2 > 6-24

Information and communication technologies (ICTs) are often considered crucial for teaching media and information literacy (MIL). However, there is a wide variety in educational media, and there are different competence areas in MIL. Thus, the idea that using any ICT can facilitate the fostering of different MIL areas equally seems oversimplified. This study investigates associations between three...

artykuł

Web Personalization And Artificial Intelligence As Tools For Marketing Communications

Michael Kupec, Dagmar Jakubíková, Václav Kupec

Media Literacy and Academic Research > 2021 > 4 > 2 > 100-118

Market relationships have undergone profound changes in the past two decades, which have been accelerated by the crisis of the global pandemic. This has led to a fundamental transformation in the communications not only of businesses but also of governments, organizations, and communities. This study addresses web personalization with an emphasis on artificial intelligence in the context of their...

artykuł

Female Politicians And Pakistani Media: A Content Analysis Of English And Urdu Newspapers

Almas Naza, Nadira Khanum, Fazal Rahim Khan

Media Literacy and Academic Research > 2021 > 4 > 2 > 235-251

This study explores the framing of female politicians in the print media of Pakistan. Women cover over half of the population of Pakistan and with time they are actively participating in politics and have become increasingly visible in media as well. The study compares news stories in Urdu and English (Jang/Dawn) newspapers in terms of visibility, personalization, issue coverage and tone of story...

Opcje filtrowania

Numer:
2
Wolumin:
4
Rok:
2021

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Słowa kluczowe

COVID-19 (3)
MEDIA LITERACY (3)
COMMUNICATION (2)
CORONAVIRUS (2)
VISIBILITY (2)
ACADEMIC RESEARCH IN THE MEDIA PUBLIC RELATIONS (1)
ARTIFICIAL INTELLIGENCE (1)
BABY BOOMERS GENERATION (1)
COMMUNICATION EDUCATION IN TURKEY COMMUNICATION FACULTY (1)
COMPETENCE AREAS (1)
CONSUMER BEHAVIOUR DURING (1)
CONTENT ANALYSIS (1)
CONTENTS (1)
COVERAGE (1)
COVID-19 PANDEMIC (1)
DAWN. JANG (1)
DIGITAL LITERACY (1)
DIGITAL MEDIA (1)
DIGITAL READING (1)
DIGITAL TECHNOLOGIES (1)
DIGITAL TOOLS (1)
DISCRETE EMOTIONS (1)
E-BOOKS (1)
EATING DISORDERS (1)
EDUCATION (1)
EDUCATIONAL MEDIA (1)
EMPOWERMENT (1)
EXPERIMENTAL DESIGN (1)
FAKE NEWS (1)
FEMALE POLITICIANS (1)
FOCUS GROUP (1)
FRAMING (1)
GENERATION X (1)
GENERATION Y (1)
GENERATIONS (1)
ICT USE (1)
INFORMATION AND COMMUNICATION TECHNOLOGIES (ICT) (1)
INTERNET (1)
INTERNET NEWS DISCOURSE (1)
ISSUE (1)
LISTENING (1)
MANAGEMENT (1)
MANIPULATION (1)
MARKETING (1)
MARKETING COMMUNICATION (1)
MEDIA AND INFORMATION LITERACY (1)
MEDIA EDUCATION (1)
MEDIA PRODUCTION METHODS (1)
MEDIA RELATIONS (1)
PERSONAL COVERAGE (1)
PERSONALIZATION (1)
PSEUDO-AUTHORITY (1)
RADIO (1)
RADIO COMMUNICATION (1)
RHETORICAL STRATEGY (1)
SCIENTIFIC (1)
SECONDARY SCHOOLS (1)
SILENT GENERATION (1)
SOCIAL IMPACT (1)
SPUTNIK V (1)
TEACHING PRACTICE (1)
TELEVISION (1)
TELEVISION CULTURE (1)
TELEVISION NEWS (1)
THEORETICAL AND PRACTICAL COURSE (1)
TONE OF THE STORY (1)
TRENČÍN REGION (1)
VIRALISATION EFFECTS (1)
VIRTUAL COMMUNICATIONS (1)
VIRTUAL REALITY (1)
WOMEN (1)
YOUNG PEOPLE (1)
ZLÍN REGION (1)
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