South East European Journal of Economics and Business > 2010 > 5 > 2 > 107-113
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journal ISSN : | 1840-118X |
DOI | 10.2478/v10033-010-0020-5 |
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Bibliography
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Baar, A. 1998. New CME Unit Takes Child's Play Seriously. Adweek 39(14), 7
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Clark, S.H.L. 1997. How Packaging Works with Children. In: Smith, G. (eds.), Children's Food Marketing and Innovation. London: Chapman & Hall, 119-125