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The article discusses basic types of the concept of quality in the novel Zen and the Art of Motorcycle Maintenance: An Inquiry into Values by Robert M. Pirsig. These concepts refer to various conceptual domains, and thus create diversified types of rhetoric. All the types of rhetoric concern discovering and awakening individuality. The quality of education at the university or on the motorcycle has...
Currently, in the era of development of poetics of news, every day we have contact with multiple news-delivery formats and multiple-faceted structures. Their skilful use contributes to better fluidity, variety and attractiveness of the presented content. The basic condition that must be met then, however, is readability and clarity of the design of a particular edition, which serve to provide the...
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