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Artykuł stanowi analizę wykorzystania storytellingu przy tworzeniu kampanii społecznych i reklam komercyjnych przez różne podmioty. Storytelling jest sposobem komunikacji i tworzenia relacji opartym na emocjach. To one budują pomiędzy stronami komunikatu zaufanie i zachęcają do wymiany doświadczeń. Dlatego też coraz częściej jest on stosowany jako element strategii wielu firm. Funkcjonuje również...
The emergence of Artificial Intelligence (AI) is a direct result of our need for social progress. However, the speed at which it penetrates all domains of our lives influences how we understand the world, communicate, travel, and work. This paper aims to analyze the phenomenon of fake news as a direct consequence of AI making its way into the world of journalism as well as the redefinition of journalism...
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