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The growing level of education and the changing lifestyle of tourists influence the increasingly sophisticated consumer tastes. Thus, in all kinds of tourist service centres, such as hotels and restaurants, there is a need to employ people with high qualifications. One of the jobs in the hospitality industry which is still not a standard in Poland but which begins to grow is the profession of a sommelier...
There are large possibilities for developing innovation in the tourist industry. The authors show several examples of original Polish solutions in the field. If innovation is implemented on a wider scale, it will be possible to apply it in promotion. The paper presents a new way of promoting tourist products and regions: innovation is emphasized instead of the traditional point of view where promotion...
The purpose of the article is to research the nature of the projected package travel directive and its aims, scope, as well as the specific terminology, and to point out their importance for the future of tourism in the EU and in Poland. The author analyses the proposal of the European Commission for a directive of the European Parliament and of the Council on package travel and assisted travel arrangements...
Dobków is a medium-size village in the West Sudetes which for long did not benefit from tourism development in the region. Owing to the activity of local leaders, numerous initiatives have been implemented in Dobków since 2005, aimed at the revitalization of the rural space, promotion of local traditions and tourist values, and creation of attractive tourist products. While developing the latter,...
The local government should take action and tourism projects to promote the introduction of new solutions and ideas related to the development of tourism that, above all, should result in an appropriate and consistent promotion of the local tourism product. Promotional activities encourage tourists to buy certain products, create a positive reputation and image of the area that offers the tourist...
Background. Excursions in the kindergarten improve a comprehensive development of children as they create multi-sensory learning conditions, contribute to the development of interests and activities of social and cultural nature, are a source of physical activity, as well as emotional and aesthetic experience. They play a large part in preparing a child for the future role of a tourist, constituting...
Shaping the competitive position in the tourism market is an important process that determines the functioning of market entities in the often variable environment. The attractiveness of the tourism product offered on the market should be raised among specific target groups, and shaped to achieve their objectives. The paper focuses on the choice of instruments in the promotion context of shaping the...
Regional competitiveness is an obligatory task for regions on the territorial, financial and referential level. Health and wellness tourism nowadays plays an important role in the regional policy of many European countries. It seems to be an element of the future competitiveness because of the ageing population or health and wellbeing oriented populations. The aim of the paper is to analyse the potential...
Tourism is one of the luxury goods which satisfy higher-level needs. This means that the purchase of tourism goods and services is realized after satisfying the basic needs. However, the development of societies and the ability to satisfy increasingly sophisticated needs of consumers cause that tourism is becoming a widespread phenomenon and tourist attendance is increasing on a world scale. As a...
Background. Backpacking is a relatively new type of travelling (its existence dates back to the 90s of the 20th century). According to the indications of foreign researchers of the issue, it has evolved from drifting, and according to Polish theorists – from tramping. From the very beginning, backpacking has been identified with a generation of young people, mostly students, who have temporary resources...
The paper presents issues concerning the operation and activities of museums in Poland, in the context of their importance with regard to the scope and trends of tourism development at both regional and local levels. The authors focus on organizational, legal, and economical aspects of the Polish museums, especially in the years of 2007–2013. The period created a number of favourable opportunities...
The purpose of the review paper is to present the main aspects pointing at the need to treat seniors and pre-seniors as important buyers of tourist and recreational services. The article is divided into two parts. The first one indicates the basic conditions governing the recognition of the described consumers as a prospective segment of the tourism and recreation market. Also, it constitutes an attempt...
The paper presents a marketing program activating the Ukrainian tourist arrivals to Krakow. The article is of conceptual nature. On the basis of the conducted research, recommendations are formulated for institutions operating in the field of tourism development in Cracow and representing the local tourist sector. Their main goal is to activate the Ukrainian tourist arrivals to the capital of Malopolska.
The cross-border tourism product is a compilation of elements of the tourism potential of the cross-border area that cater to the diverse needs of tourists. The functioning of the cross-border tourism product is determined by many different natural and anthropogenic factors, such as accessibility, type and quality of tourism infrastructure, and quality of the natural environment. The process of creating...
Cultural and natural heritage is an unusually significant element in tourism development. The psychological (motive), spatial (landscape, but also its degradation), and cultural plane can be taken into account. Tourism popularizes cultural goods, allows people to find a new aim for pursuing their interests in the alternative and cultural tourist forms. One of the options is the cultural heritage tourist...
Background. Tourism plays an increasing role in the Polish national economy. However, its positive impact on the economy is not possible without the implementation of tourism policy. One of its tasks is to analyse the market, including tourism demand (tourist traffic). The aim of the study is to determine the structure of the tourist traffic (domestic and foreign) in the Opole province in 2012. Material...
It is possible to state that the organisation and way of functioning of the state administration has gone and will be going through an incessant development process, which has responded and will be responding to the changes and needs of the society. The analysis, which can be considered as an audit made for certain clients groups, is, besides others, also a starting point for the elaboration of an...
Background. Nature-based tourism is becoming more and more popular. It is focused principally on natural resources, which can be found in different protected areas. One of them are the Natura 2000 sites, which constitute a key part of nature conservation in all European Union member states. The main aim of the paper was to evaluate the potential of natural habitats for nature-based tourism at Lower...
The issue of the article refers to the modern forms of cooperation between universities of tourist profile and tourist sector organizations. Recently, the cooperation has increased, therefore the paper focuses on several organizations of the tourist sector, significant for universities of tourist profile in the context of shaping and maintaining relationships. Particularly important is the cooperation...
The trends of tourism for all, including persons with disabilities, are visible both in the Czech Republic and in Poland, being reflected in the literature. However, publications presenting evidence-based research are still missing. In the paper, the authors refer to the issue, focusing on the explanation of principles, planning to deepen the focus in the forthcoming research. The United Nations Charter...
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