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In this article we aim to consider causes of poor lexical competence and a limited command of productive vocabulary, which we have observed in selected first-year students of German. In the theoretical part of the article, we focus on the specificity of learning vocabulary of a foreign language, we explain the con-cept of a strategy in learning lexis and also take a closer look at some components...
Communicating and supporting changes constitute a crucial field of interest for corporate communication. Changes in organizational culture is a challenge for internal communication to face as building organiza-tional culture entails changes in management processes, corporate strategies, values, symbols and relations as well as interactions among employees. Governing those spheres through communication...
The aim of this paper is to introduce and discuss the concept of ‘communication controlling’ from a linguistic point of view and to present its application to tertiary didactics. First, an overview of the definitions of ‘controlling’ and ‘communication controlling’ is given. Second, the linguistic approach to communication controlling and to the competences of the communication controller is presented...
Effective everyday communication assumes more and more often at least an elementary knowledge of languages for special purposes. The scientific reflection on languages for special purposes, especially in the context of linguistic considerations and, to a lesser extent, glottodidactic, conducted some time quite extensively. This, however, does not translate into concrete actions aimed at effectiveness...
Valency theory helps us to better understand how sentences and phrases are structured. In the field of German Linguistics there are two centres of valency research: in Leipzig and in Mannheim. In the first part, this article describes the valency model by Ulrich Engel, being the main representative of the Mann-heim valency centre. In the next two parts the author shows two examples of practical application...
An Interactive Variety of Medical Case Reports – A New Model of the Case Report Genre The aim of the paper is to present an interactive variety of medical case reports as the basis for a new model of genre which would emphasise individual experience of illness. The article focuses on those elements that make the genre patient-centred, which is illustrated with the help of examples from authentic medical...
Applied Linguistics is an interdisciplinary field of study that identifies, investigates, and offers solutions to language-related real-life problems. Some of the academic fields related to applied linguistics are education (language assessment, second language acquisition), communication and language policy, psychology, computer science, anthropology, and sociology. The tradition of applied linguistics...
This article focuses on the development of glottodidactics understood as a scientific discipline concerned primarily with teaching and learning foreign languages, as well as language acquisition, foreign language teacher training, and the design of teaching materials. We investigate the origins of glottodidactics and its gradual isolation from applied linguistics, we look at its research areas and...
The article deals with the implications of the linguistic study of bilingualism and bilingual education for second language teaching in early educational stages: in pre-school children and primary school children. In the first part, the question is raised which age is optimal for the beginning of language learning. The second part touches upon didactic and methodological problems of language teaching...
The aim of the article is to consider the effectiveness of a cognitive linguistic approach towards teaching words characterized by many meanings. Traditional linguistics views lexical ambiguities in terms of ho-monymy, i.e. the phenomenon where two or more words happen to be written or pronounced the same way, while cognitive linguistics regards the fact in terms of polysemy whereby the meanings are...
Despite being known for a very long time, the toast as a non-literary genre still has been attracting re-searchers’ interest. The main reason for this interest is an enormous variety of this genre in terms of its topics and generic composition. Toasts are a part of etiquette consisting of linguistic behaviour and non-verbal effects serving as a kind of reference if interpretation problems arise. Toasts...
Corporate communication happens on multiple levels within different communities of practice and modally differentiated communication activities. In order to participate in these activities, the members of those communities of practice need to demonstrate specific competencies. In consequence, this entails various scopes of tertiary preparation for efficient participation in corporate communication...
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